Mar 31, 2022
In Law Forum
Image Ads These ads are formatted on the Google Display Latest Mailing Database Network and contain images that help promote your business and information about your business, services or products. Clicking anywhere on the ad will bring that person to Latest Mailing Database your website. Impressions This is the number of people who saw your PPC ad. An impression is counted each time an ad is viewable on a page. Impression Share Impression share (IS) is the percentage of impressions an ad receives compared to the number of impressions an ad is Latest Mailing Database eligible for. The number of impressions allowed is based on your current ad's targeting settings, approval status, bid, and Quality Score. Instagram Ads An advertising platform that allows Latest Mailing Database you to create photo or video ads that can be placed natively on the platform. Instagram ads can be created to drive awareness, website clicks and conversions, and Latest Mailing Database app installs and engagement. Interest categories When people browse pages on the Google Display Network, they'll be able to see ads that Google thinks are of interest to them. You can choose from an extensive list of these categories - from auto and sports to travel and fashion. Invalid Clicks Action Latest Mailing Database when your paid link is clicked accidentally or intentionally (sometimes maliciously) by a bot/human. Google considers these clicks illegal. Some of the clicks that Google considers invalid are: Automatic clicks by bots Accidental double-clicks People clicks Latest Mailing Database unintentionally or on purpose Impressions designed to reduce click-through rates Key Performance Indicators (KPIs) Measurable values of key business objectives used to Latest Mailing Database understand how effectively a company is achieving.