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西法特西法特
Jul 30, 2022
In Law Forum
Everyone wants organic traffic to landing pages because they convert so well. And although it can be harder to rank a landing page in Google compared to, say, a blog post, it is possible. Just look at this landing page from Asana. The entire page is designed to drive people toward the free trial. Every new click coming from keywords like “online project management,” “project management tool,” and “project management software” is a great and targeted opportunity to generate a lead. It gets an estimated 13.5k organic visits per month from Google, according to Ahrefs: Estimated monthly organic search traffic for Asana's landing page In this guide, you’ll learn how to optimize and rank your landing pages with our step-by-step process. But first, let’s clarify our vocabulary. What is a landing page? How to create an optimized landing page Examples of well-optimized landing pages What is a landing page? Landing pages are web pages designed to convert traffic into leads. They can be about features, products, use cases, lead magnets, or promotions. They have different layouts but drive the same outcome: leads. Great landing pages have four common characteristics: Design – Every landing page design takes a user on a journey toward the desired CTA (call to action). Sales copy – There’s no need for direct response marketing techniques if you find that too cheesy. However, the copy on a landing page educates the user on the problem, the solution, and why your business is uniquely equipped to solve it. Ultimately, the copy drives the user toward the CTA. CTA – This prompt tells your visitor what to do next by outlining a clear next step. Form – The form is an opportunity to sign up, download, or book a call. The form fill turns a visitor into a lead. Success! With this in mind, you will come across many versions of landing pages. The Ahrefs feature page about Keyword Explorer is a landing page—as is Jay Acunzo’s sales page for his online course and Beekeeper’s squeeze page that offers a white paper. How to create an optimized landing page for SEO This practical how-to process will allow you to understand exactly how we optimize landing pages for SEO. Let’s dive in! Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. 1. Find relevant keywords Not every keyword makes a great keyword for a landing page. Usually, a keyword needs to have some transactional intent for Google to display landing pages in the search results. In your keyword research, you will want to focus on these keywords. If Page 1 is full of long-form blog posts and guides, you will bang your head against the wall trying to rank a landing page. If you do see another landing page in the top positions, that is a strong indicator that you can rank as well. There are two main tactics to find good landing page keywords: a. Uncover competitors’ landing pages with traffic Use Ahrefs’ Site Explorer to analyze your competitors. Specifically, we will use the Top Pages 2.0 report to see the best-performing pages. Make sure to pick your target country (e.g., United States). Then set a rule to exclude branded keywords. In this example, we are excluding Asana:
ow to Create & Optimize Landing Pages for SEO content media
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