Jun 14, 2022
In Law Forum
Transaction signals have become a staple of local search brazil phone number list rankings. Now, consumer reviews weren't enough. The meaning of trust for google's local results has been expanded to encompass the safety and well-being of its searchers through the transactional environment itself. As the story unfolds, we begin to see that google's decision to instill new trust signals into its result sets requires considerable effort and an entirely different set of rules.Part 2: the presentto qualify for the coveted google guaranteed or filtered badge, service brazil phone number list professionals undergo personal background checks and provide business documents. Certifications, licenses and other credentials. Depending brazil phone number list on the sector. This process can take weeks or even months, as google depends on third parties throughout the application process.If this verification process sounds familiar, you're probably familiar with mature vertical search providers, such as home advisor or even thumbtack (a google ventures investment). The badge is so trust-driven that if a consumer is brazil phone number list unhappy with a service professional's work, google can refund the amount paid for the service - the "Guaranteed". Lifetime coverage for claims at $2,000.It is exciting for a business brazil phone number list owner to earn the google trust badge. But it's access to lsa that makes the phone ring. Most local search marketers are unknowingly on the cusp of what will be their biggest challenge yet working with local service ads. These ads look and act differently than other search-based products or strategies. On the surface, inventory is unpredictable and capricious. Beneath the surface, it's formulaic and strict.The lsa algorithm, which drives the cost-per-call market, has brazil phone number list significant dependencies with advertisers. A click on the ad unit itself generates a new type of google landing page called an lsa profile.