In April 2016, the android version of TapTap was officially launched, and was hailed as the "Chinese version of Steam" by many gamers. On the occasion of the third anniversary of TapTap, more and more pretenders are getting the cake of "mobile game platform". Is it a blue ocean or a red ocean now? How does TapTap make waves in this bottomless ocean and stand out? This article will analyze the following aspects: Functional Architecture and User Paths Market analysis user analysis Functional Analysis and Optimization Operational Analysis and Optimization Summarize 1. Functional Architecture and User Paths 1.1 TapTap Functional Architecture Product Architecture 1.2 User path The main usage scenarios of TapTap users include game download, forum communication, and forum management and operation: 1.2.1 Game Download 1.2.2 Forum Communication 1.2.3 Forum
Management and Operation 2. Market analysis 2.1 Product Overview 2.1.1 Market Positioning TapTap is basically a semi-autonomous game community platform with genuine game download and purchase functions, and it is a branch of the mobile game industry. First of all, TapTap officially stated that its games all provide download channels through the official phone number list server, and there are still a large number of games in the existing market that are provided through the channel server of the app store, such as Xiaomi server, Huawei server, etc. Its community is defined as semi-autonomous because its community is not completely run by users and players, including TapTap team, game development team, game media team, game core players, ordinary users, etc. Except for the core
game players and ordinary users, other UGCs are maintained by the official and the game team, but it is precisely because of this model that the official and the game team users are closely combined to form a virtuous cycle of product ecology lock up. community ecosystem 2.1.2 Business Model There are a large number of game platforms in the market to obtain profits through intermodal transportation, sharing, and increasing advertising space, and such a profit method not only brings a lot of unnecessary troubles to developers, such as the need to prepare channel packages and access SDK; Players also need to consider the interests of both parties in order to increase the payment part and change the game content, and this method also leads to users' dislike