For private domain fission growth, how to better combine data for analysis after having data is also critical. There are many data dimensions. For a specific business, what are the core indicators and how to analyze the core indicators. 1. How to define core indicators Business growth always needs a core goal as a direction. For example, the current market for attracting new customers is more based on electricity retention/registration/downloading as assessment indicators. After working on the Internet for a period of time, it is actually clear that these indicators can be brushed out of data through gray means, and they are not real North Star indicators.
If the proportion of false traffic of a mobile number list project is too high, it is conceivable how much impact it will have on the business. All walks of life have their own core business logic, so this is the link and process that we need to focus on in event design. How to better design the process around the North Star indicator can better ensure the quality of the effect. For example, the regular goal of pulling new people is to download registrations. After further thinking, what we really need is real users, not just the number of new people. Then it is necessary to add some key dimensions in the process of executing the project to ensure the quality of this new customer. Some financial APPs will use the binding bank card as a key indicator when they are new, and more strictly, they will also use the deposit amount as an assessment indicator.
For such indicators, such indicators can be said to be real for new projects. Core metrics, instead of just looking at registration and login data. For retention, the retention data on the next day, the three-day retention, the seven-day retention, the monthly retention and even the annual retention data, and the final LTV value of a single new customer. These are the core metrics that really see the value of the project. Combining its own industry characteristics, finding these key indicators that truly reflect value is the real core indicator.