Well, if you have a high-traffic keyword, but it's not relevant enough, or you have very few opportunities with it in high competition, you're probably not going anywhere. . It is therefore better to have 140 people likely to visit you per month than 5000 if the keyword with 140 searches has a legitimate opportunity (it matches your service in terms of relevance, and it offers low competition in the opportunity classification). 2. Optimize Every Piece of Web Content Never let a blog post or web page go unoptimized. (One of my biggest pet peeves online.) This usually means leaving the Yoast section of your post blank – the most commonly used SEO plugin for WordPress sites. yoast seo Advertising Continue reading below Here is an overview of the key areas you will need to optimize for an article you publish (my visual above shows these areas in the Yoast plugin): Your main keyword: this is the key term of your message. Tip: do not force; choose one that is relevant.
Your meta title: make it slightly different from the title of your post itself. Making it unique means you add extra content power hair masking service to the optimization. Your meta description: this is 160 characters (about 20-30 words) long. You want to stay in length right there - Yoast will turn green when you hit him. Don't be too long and don't be too short. Your URL for the page: Ideally this should be a) short and succinct and b) include the focus keyword. These are the two consistent practices you should adopt for the continued publication of Google-compliant content. There are more things you should do for your overall presence, especially if you are launching a new site or need to update current sites. Advertising Continue reading below Here are some resources to check out: How To Do A Content Audit (Effective For Ongoing And Up-To-Date SEO Optimization Of Your Entire Site).
On-Page Ranking Factors explain how to build links in your content and overall SEO best practices Benefits of Having a Defined Content Marketing Strategy: My Content Success Story 76% of marketers say they will produce more content in 2016: yet only 42% of marketers say their content marketing is effective. And even worse: only 32% of marketers have a documented content strategy. (Statistics: CMI) In a world where customers are inundated with content, having a documented content strategy can mean the difference between creating content that converts and matters, or disappearing into the online abyss of like everything else. Don't be left behind in the pile of 68% of marketers who don't know how to do effective content marketing. Be the smart marketer: Implement a content marketing strategy that will set you up for success.